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Job Post Details

Junior Brand Manager RARE - job post

Campari Group
4.3 out of 5
Zoug, ZG
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Zoug, ZG

Description du poste

Date: Jul 13, 2024
Location: Baar, Zug, CH
Additional Location:
Function: Marketing
Seniority Level: Associate
Employment type: Permanent
Workplace Type: On-site
Company: Campari Schweiz A.G.

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description of the Role

The resource will be part of the consumer marketing team and will be in charge of supporting Marketing and Customer Marketing activities related to our RARE portfolio, reporting directly to the Senior Brand Manager Spirits and in close collaboration with the Brand Ambassadors and CCM team members. RARE aims to unlock and accelerate the growth potential of a select range of super-premium and above brands and individual expressions in Switzerland, by creating a bespoke business and brand building model. With an increased strategic focus on the development of dedicated capabilities and tools, the ultimate objective is to establish long-term value and growth for this offering. In this endeavor, the Group has established a dedicated marketing and sales team in order to define and implement a new brand building and commercial strategy and model for the future of the super-premium & above portfolio.

Key Activities & Responsibilities

The resource will deal with the following main activities:

  • Coordination and controlling of the marketing activities for the RARE portfolio (consumer and trade marketing) applying a brand-building approach based on consumer and market needs and taking full ownership of the assigned projects (project plan, execution, reports, analysis)

  • Support the brand management in further developing the RARE business with innovative ideas and novel approaches

  • Collaborate closely with the RARE sales teams on specific market request, such as customer presentations and customer requirements and POS activations

  • Support in the organization of B2C and B2B events in all aspects from strategy definition to execution

  • Participation in consumer-advertising plans development including brand positioning review and media strategy

  • Analyze market and consumer data and make recommendations to the management, incl trend analysis

  • Sourcing of marketing/communication/POS materials in line with the brand guidelines, given the necessities of the brands within the operational marketing spectrum in the market

  • Support to the management of agencies and partners (incl development of briefs, challenge of agency proposals et al.)

  • Active participation and contribution to the local marketing community

Key Relationships

Internal: Consumer Marketing, CCM, Sales and Finance local teams, Logistics team

External: Consumers, Agencies, Commercial Partners

Education/Professional Qualifications

  • University Degree in Marketing and/or Business

  • Post-degree/master specialization is a plus

  • International experience is a plus

  • Languages: Fluency in English and German – French basic to intermediate and Italian is a plus

  • Project management experience

  • Proficiency with Microsoft Office

Key competences and traits

  • At least 1-year of professional experience in a marketing department or consulting

  • Experience in consumer goods or luxury industry knowledge is a plus

  • Passion for the spirits universe and high-end products with heritage

  • Strong team player with adaptive mindset

  • Excellent relational and communication skills

  • Strong entrepreneurial attitude with strong proactivity

  • Self-motivated, able to work independently

  • Strong problem solving skills with data-based mindset

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.

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