Emplois Marketing Digital (Genève, GE)

Department: Marketing

Location: Remote / Geneva

About the Role: We are looking for a versatile and creative Marketing & Content Specialist to help us amplify the InvestGlass brand and drive inbound demand. In this role, you will be the voice of our company across various channels. You will be responsible for creating high-quality, engaging content that educates our target audience about the benefits of Swiss Sovereign CRM and wealth management technology. From writing in-depth blog posts and whitepapers to managing our social media presence and executing email campaigns, you will play a crucial role in our go-to-market strategy. You will work closely with the sales and product teams to ensure our messaging is accurate, compelling, and aligned with our business goals.

Key Responsibilities:

• Research, write, and publish engaging content for our blog, website, whitepapers, and case studies, focusing on topics relevant to finance, technology, and compliance.
• Manage and grow our social media channels (LinkedIn, Twitter), creating daily posts, engaging with followers, and running targeted ad campaigns.
• Assist in the development, execution, and optimization of email marketing campaigns and automated lead nurturing sequences.
• Monitor, analyze, and report on the performance of marketing initiatives using web analytics tools (e.g., Google Analytics) and CRM data.
• Collaborate with the design team to produce visual content, infographics, and video scripts that support our marketing campaigns.

Requirements:

• 1 to 3 years of experience in B2B marketing, content creation, or digital marketing, preferably within the SaaS or FinTech industry.
• Exceptional writing, editing, and proofreading skills in English, with the ability to adapt tone and style for different audiences and formats.
• Familiarity with social media management, email marketing platforms, and content management systems (like WordPress).
• Solid understanding of SEO best practices, keyword research, and how to optimize content for search engines.
• A creative mindset coupled with strong organizational skills and the ability to manage multiple projects simultaneously.